In a previous post  “The 3 Most Popular Social Media Sites“, we revealed that Facebook, twitter, and  LinkedIn are the 3 most popular Social Media sites currently used by Internet marketers.

Most people are familiar with the concept and layouts of  Facebook and twitter, LinkedIn however remains a mystery to most people. LinkedIn has a reputation for being a Social Media site for professionals but this reputation is old fashioned, today LinkedIn is  a legitimate business tool use by a wide variety of people and probably best described as  a social network for business opportunities. On LinkedIn, people don’t chat about music or what they did on Saturday night, but instead focus on opportunities and how the network can help you. And that’s a winning formula. Here are just some of the most common and productive uses of LinkedIn.

So, give us your attention please as Social Traffic Espionage  reveals 8 ways to you can use LinkedIn.  

1. Connect With and Find People.
By now you know that Social Media is all about developing relationships. LinkedIn is no different, it’s a great place to look for old friends, old business colleagues, former employers or employees. Simply do a LinkedIn search and you might be surprised who you know. Remember part of the way you develop relationships with people is by helping them. So don’t miss out on this great opportunity. You can use LinkedIn to promote others, link to with others, recommend other LinkedIn members and of course answer their questions.

2. Boost Your Business
What do all business’s want? Customers of course. So if you are a small or large business you want to generate more customers. LinkedIn can put connect you with those people who are interested in your products. It can increase your chances of hitting that big deal that puts your business exactly where you want to be.

3. Research Companies and Business’s
If you are looking for a specific business, wanting to discover business trends, find an expert in your field, or need to contact people for further information then LinkedIn is a great place to start. Using LinkedIn’s advanced search option you can quickly connected with the information you seek. Take the unknown out of a job interview by looking up the person interviewing you. Checking the LinkedIn profile of the person who will be interviewing you will give you some important information about their work experience, interests, education and more.

4. Get Free Publicity
LinkedIn can be used to generate publicity not only for your business but when you launch a new product. At times it can be difficult to contact media or top bloggers. But many of them have a LinkedIn profile, and you can contact them through the profile. You can get FREE targeted Social Media Traffic for your business by sending them a press release or a quick email letting them know about your business or product launch.

5. Find Your Dream Job
OK you have a job, but it’s not really what you want. LinkedIn can help! Join LinkedIn, put yourself out there, search for companies that are looking for people to fill the jobs that you are interested in and contact them. To assist in promoting yourself to potential employers create a LinkedIn profile that serves as a resume, use a vanity url for this and then send people the URL. Your dream job could be just one click away.

6. Check Out Potential Employees References
If you are going through the interview process you want to make sure you have all the information possible at your fingertips. You can find out additional information about an applicant by using LinkedIn to search for others who worked at the same company at the same time. This way you are able to do a thorough background check in seconds.

7. Get Advice.
Questions, questions we all have them. You can find answers to most of your business questions in LinkedIn. Simply ask a question using LinkedIn’s Answers feature and get some great answers. There are some great experts on LinkedIn, willing to answer your queries.

8. Brand Yourself
Your aim in business, should be to develop a brand. It doesn’t matter what your area of expertise is, you need to develop your own personal brand. You want people to know instantly who you are, and what you do when they hear your name? A strong presence on LinkedIn reinforces your brand. Make sure you include a link to your website from your profile.

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