Our good friend Ross Goldberg (aka Mr Traffic) says in his typical no BS style – “Your blog is the cornerstone of your social traffic campaign”.  While most of us share his enthusiasm for blogging not everybody is sure what is needed to create a brilliant blog that stands out from the crowd. To assist you in creating that awesome blog we would like to share with you “7 Brilliant Blogging Tips”

1. Get Serious and Buy Your Own domain
It’s important to be in control of your own destiny. If you are in it for the long haul you will want to have your own domain. Although it might sound complicated it’s not. There are heaps of hosting sites and domain purchasing sites that have great help desks and instructions for newbies. Personally we use Hostgator, and are a huge fan of its live chat feature.

 2. Choose a domain name that suits your blog 
I know it sound as blatantly obvious…But lots of people overlook this step. It’s no use having a  domain name like www.carwidgetsRus and having a blog that talks about growing tulips.

3. Use WordPress and wordpress plugins
WordPress blogs are easy to use, manipulate and there are thousands of themes. Don’t forget  to install wordpress plugins. There are heaps of wordpress plugins with specific functions so make sure you pick wordpress plugins that suit your blog, and assist with SEO and social  traffic optimisation.

 4. A Picture Is Worth a Thousand Words
Blah Blah Blah…Personally we get bored with lots and lots of words in a post. Make your post brilliant by the inclusion of pictures. Give the words a break every now and then by including a picture. Pictures serve two purposes they make the post more interesting and they can  convey a concept quicker than the words in lengthy paragraph 

5. The three C’s
Consistency, consistency, consistency…It’s important to blog with consistency. Resist the urge  to go off on a tangent, stick to the topic of your blog. Try to publish a blog post at least once a week. You want to deliver to your readers consistent information on a regular basis, this will assist in developing a relationship with your readers.

 6. Don’t Ignore Comments
We get a real buzz out of people leaving us comments. It means that people have read our post   and it had an impact on them… Make sure you approve the valid comments, and disapprove the spam. If the comment includes a question it’s imperative that you reply to the comment. A  blog is supposed to be interactive and you should take any opportunity to interact with your readers.

 7. Content is King
People visit your blog looking for useful information. Provide useful information with heaps of content and you will have them coming back for more. Remember that blogs are supposed to be interactive and your readers are no different to you. They want interesting and informative content. Our previous blog post 7 Reasons Why Blogs Are Vitally Important can assist with more blogging info.

We hope that you found these 7 Brilliant Blogging Tips useful. If you liked this post feel free to share it with your friends or leave a comment.

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In today’s modern society if you can’t catch a persons interest instantly with a great witty headline you run the risk of  loosing a sale or not gaining a friend or twitter follower.  Copywriters know how words can impact a message and grab a persons attention. To rise above the noise in this busy world you can’t afford to ignore the importance of using a little copy writing in your headlines. Its true that copy writing is a skill and takes time to learn… BUT that being said here are 3 Irresistable Catchy Headline Tips For Social Media properties.

1) Action, Excitement, Fun
Lights, camera,  action… You have to use active verbs in your headlines. Too many people use passive uninteresting verbs in their post titles and miss out on grabbing anyones attention.  People are attracted to exciting, fun titles. Active headlines inspire peoples emotive responses, while boring, passive ones invite the reader to visit someone else’s feed! Most dull and boring headlines can be transformed easily into action packed riveting headlines just by altering a couple of words. So the next time you are writing a headline make it exciting.

2) Keep It Real
Your headline should be a genuine preview of the actual content in the blog post, twitter post or facebook post. You have got to keep it real. Resist the urge to trick the reader into thinking that the content of the post is something it isn’t by using misleading or false headlines. Write authentic headlines that do relate to your copy. The first paragraph of your content should contain interesting sentances with an edge that compliment your catchy headline.  Remember you want your readers to come back and the best way to guarantee their return is to make their first experience enjoyable.  

3) The Three S’s – Short,  Sharp and Simple
Have you heard the expression less is more? Well when it comes to writing catchy headlines you don’t want to dull or tarnish your action packed interesting headline by using  too many words. Remember the  three  S’s – keep it Short,  Sharp and Simple. Look at your headline, take note of the number of words and evaluate what words if any can be replaced with a new singular word. Always take the time to thoroughly review your headlines.

We hope you have found this post useful. If you liked this post share it with your friends or leave a comment

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Its interesting  that most people with Blogs think of the Blog as being  totally different to Social Media Networks such Twitter, Facebook or MySpace. Don’t be fooled, believe it or not blogs are Social Media vehicles and the most important Social Media tool you have.

Recently we were able to talk to Ross Goldberg about Social Media, he told us that your Blog is the cornerstone of your product or business. In fact he said that  every Social Media activity that you use should be linked back to your Blog.

Why are Blogs so important? Why does Ross Goldberg refer to them as the cornerstone or your product and business. To help demystify the importance of your Blog, we would like to share 7 reasons why  your Blog is the most important piece in your Social Media strategy.

1. Content Is King!
   Your Social Media credibility is tied to the amount of content you provide.  To have a significant Social Media presence you must have a certain amount of  content. Blogs are a fantastic tool for creating lots and lots of relevant content. Each time you add a post you increase your Blogs  content creating a  smorgasboard of relevant content that Google and other  search engines love. Generally the more posts you have the  higher  your Blog will rank and the more Social Media  traffic you will get.
2. Desperately Seeking Answers
   Searching for answers is one of  the top 3 main reasons why people use the Internet. People use the search engines to find the answers to their most pressing questions. This is gives you,  the Blog owner a fantastic opportunity, by making sure that your Blog contains the answers to the most searched questions in your content you will attract traffic.  Blogs that have content designed to answer the most pressing questions that  people have in a particular niche can generate massive amounts of traffic for their business. 
3. Blog Stucture,
   The basic structure of a Blog makes it easy for visitors to find what they are looking for.  A Blog organizes your information  effortlessly for the benefit of your visitors. You divide your post topics into categories and subcategories so that your visitors find exactly what they want with minimal effort. They can move easily through the categories, post archives,  move from page to page or simply scroll down the posts.  Social Media is all about developing relationships with your visitors. The structure of a Blog facilitates an enjoyable experience for the visitor who will be likely to return and tell others about the Blog.  
4. Backlinking, Plugins, Pinging, RSS Feed, Comments
   The interactive nature of  Blogs is hard to beat. Plugins, Pinging, Backlinking, RSS Feed capability and the ability of people to add comments all contribute to its interactive nature.  Blogs have some neat  plugins that make SEO optimisation and interacting with other forms of  Social Media effortless. We at Social Traffic Espionage recommend and use the following plugins All in One SEO Pack, Sociable, Twitme. Also don’t forget to have and RSS feed button on your Blog.   
5. Hello World
   Blogs are universal. It’s a fact  that anybody who uses the internet can  access your blog. Social Media networks such as Twitter,  Facebook, MySpace, and LinkedIn  are accessible only when you join. A Blog allows you to achieve a potentially infinite number of customers for your business.
6. Create Instant and Comprehensive Information
   Posting on a Blog sends instantaneous  and comprehensive information to the web. Social Media networks such as Twitter,  Facebook, LinkedIn send instant information but cannot compete with a Blogs capacity for  comprehensive content.  Blog posts can be as comprehensive as necessary, include links, and  integrate with other Social Media networks.
7. All Roads Should  Lead To Your Blog
   The cornerstone of  your Social Media strategy is your Blog. All of your social media activities should be organised to link back to your blog. Your profiles on Social Media sites  such as  Facebook and Twitter should include a link back to your blog. Articles, YouTube videos, Podcasts should all include a link to your Blog.

By now I am sure you have got the picture, your Blog is the most important part of your Social Media strategy. If you don’t already have a Blog  start one today.  It’s that important. 

If you like the information in this post, feel free to  share it with your friends or leave a comment.

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