7 Reasons Why Blogs Are Vitally Important

social traffic espionage — Sat, 16 May 2009 16:46:11 +0000

All the Social Media experts know it, but not too many of them talk about how important it is to have one. What am I talking about? Blogs of course… Anybody can have a Blog . You can grab a free blogger or wordpress Blog, they are readily available and easy to use.

Its interesting that most people with Blogs think of the Blog as being totally different to Social Media Networks such Twitter, Facebook or MySpace. Don’t be fooled, believe it or not blogs are Social Media vehicles and the most important Social Media tool you have.

Recently we were able to talk to Ross Goldberg about Social Media, he told us that your Blog is the cornerstone of your product or business. In fact he said that every Social Media activity that you use should be linked back to your Blog.

Why are Blogs so important? Why does Ross Goldberg refer to them as the cornerstone or your product and business. To help demystify the importance of your Blog, we would like to share 7 reasons why your Blog is the most important piece in your Social Media strategy.

Content Is King!
Your Social Media credibility is tied to the amount of content you provide. To have a significant Social Media presence you must have a certain amount of content. Blogs are a fantastic tool for creating lots and lots of relevant content. Each time you add a post you increase your Blogs content creating a smorgasboard of relevant content that Google and other search engines love. Generally the more posts you have the higher your Blog will rank and the more Social Media traffic you will get.
Desperately Seeking Answers
Searching for answers is one of the top 3 main reasons why people use the Internet. People use the search engines to find the answers to their most pressing questions. This is gives you, the Blog owner a fantastic opportunity, by making sure that your Blog contains the answers to the most searched questions in your content you will attract traffic. Blogs that have content designed to answer the most pressing questions that people have in a particular niche can generate massive amounts of traffic for their business.
Blog Stucture,
The basic structure of a Blog makes it easy for visitors to find what they are looking for. A Blog organizes your information effortlessly for the benefit of your visitors. You divide your post topics into categories and subcategories so that your visitors find exactly what they want with minimal effort. They can move easily through the categories, post archives, move from page to page or simply scroll down the posts. Social Media is all about developing relationships with your visitors. The structure of a Blog facilitates an enjoyable experience for the visitor who will be likely to return and tell others about the Blog.
Backlinking, Plugins, Pinging, RSS Feed, Comments
The interactive nature of Blogs is hard to beat. Plugins, Pinging, Backlinking, RSS Feed capability and the ability of people to add comments all contribute to its interactive nature. Blogs have some neat plugins that make SEO optimisation and interacting with other forms of Social Media effortless. We at Social Traffic Espionage recommend and use the following plugins All in One SEO Pack, Sociable, Twitme. Also don’t forget to have and RSS feed button on your Blog.
Hello World
Blogs are universal. It’s a fact that anybody who uses the internet can access your blog. Social Media networks such as Twitter, Facebook, MySpace, and LinkedIn are accessible only when you join. A Blog allows you to achieve a potentially infinite number of customers for your business.
Create Instant and Comprehensive Information
Posting on a Blog sends instantaneous and comprehensive information to the web. Social Media networks such as Twitter, Facebook, LinkedIn send instant information but cannot compete with a Blogs capacity for comprehensive content. Blog posts can be as comprehensive as necessary, include links, and integrate with other Social Media networks.
All Roads Should Lead To Your Blog
The cornerstone of your Social Media strategy is your Blog. All of your social media activities should be organised to link back to your blog. Your profiles on Social Media sites such as Facebook and Twitter should include a link back to your blog. Articles, YouTube videos, Podcasts should all include a link to your Blog.

By now I am sure you have got the picture, your Blog is the most important part of your Social Media strategy. If you don’t already have a Blog start one today. It’s that important.

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You know what its like you build your blog, website, and squidoo lens, you have a great product that you are sure people will buy. BUT you can’t get any of the FREE Social Traffic that everybody tells you is out there. You have heard the statistics, facebook 200 million, youtube 80 million. Why aren’t you getting FREE Social Traffic… everybody else is! Here are 6 great traffic tips that should get you started

1. Don’t just sign up to a Social Media Site , YOU need to participate
You can’t expect to get your share of the Social Traffic market if you are not participating in Social Media Sites. Yes, we know that there are lots and lots of Social Media sites, but you don’t need to join all of them at once. Start with baby steps join one or two of the Social Media Sites, you can always join others later. Most importantly don’t just sign up and consider that the jobs done, you need to participate not just stand on the sidelines. How do you participate? That’s easy, join discussions, offer information, include links to useful tools or sites, tips, reply to people who make contact with you.

2. Look At Me! Look At Me! Be your own PR machine.
Don’t be shy, there are a number of ways that you can promote you and your business. We have listed just a few to get you thinking

3. Grab Peoples Attention
Does your blog, website or squidoo lens have neverending blocks of text, text and more text…BORING! C’Mon this is 2009, we have the tecnology. Make use of video, podcasts, slide shows and other multimedia to create dynamic content. Don’t be boring

4. Link s
It is crucial that you include links, links and more links. You should link to other parts of your blog or website and externally to other peoples blogs or sites. Don’t forget about backlinking. Its OK to ask other blogs to link back to you and to add your website to their blog rolls. Submiiting your blog to one or more blog directories is a good idea.

5. Tags
Headers, title tags and meta tags should be used to optimize your site for search engines. The headlines you use are important. There is no need to make it complicated, use simple keywords to describe the subject of your posts. Make sure that your site’s content matches your meta data and other tag phrases. Your images should also be optimised for seach engines.

6. Hurray For Star Power, Use Guest Bloggers
Use an established name to bring the desired Social Traffic to you. Its easy to work out who are the movers and shakers in each Social Media Site. For instance Mari Smith is know as the Pied Piper of Facebook, Ross Goldberg is know as the Mr Traffic. You never know which established Social Media Expert might be willing to contribute to your blog or website.

These 6 tips should give you a great starting point but they are not the only ways to get lots of Social Traffic. If you think I have missed anything important, include it in the comments. We would love to read your comments.

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7 Reasons Why Blogs Are Vitally Important

Social Traffic – 6 Sensational Tips!

blogs, twitter, facebook, youtube