1. Stand Out From The Crowd
Your personnel brand is how you can stand out from the crowd and rise above the noise of your competition. Make sure you take the time to create a remarkable personal brand! Remember competition is fierce, you have to make an unforgettable impact.  Define your target audience, give them high quality content jam packed with solutions to their most annoying  problems.

2. Follow People With Similar Interests
Lots of people get hung up on the number of followers they have. BUT this means nothing if the people who follow you are not interested in your business or product. It’s best to build and nurture a following of people who have similar interests because they are more likely to be genuinely interested in your business or product.

3. It’s A Conversation, Not A Continuous Sales Pitch
Twitter is a  Social  Media  site, it’s for conversations. Get involved with others by responding  to other peoples Tweets or start a conversation with others. Mind your manners and resist the urge to jump into twitter and broadcast one continous  sales pitch.

4. Tweet , Tweet, Tweet
Its important to tweet often.  Make sure your tweets are of high quality, interesting, and informative. The idea is to engage other people in conversation not send them to sleep. Mix it up a bit… You can include quotes, links to videos, pictures, jokes , or interesting articles .

5. Dominate Your Niche
It doesn’t matter what your niche is its imperative that you own it .  Position yourself as the expert in your niche by solving problems for others. Comment on blogs within your niche  and  don’t  forget to include your Twitter URL.  This can assist  in connecting you with the kinds of followers you want to attract.

6. Get Retweeted
It’s simple you must be Retweeted to GO VIRAL. But don’t panic!  Getting  Retweeted, is easier than it sounds. Simply add conversational value,  tweet about interesting things, share news or other content that people will want to pass along.  If your stuck for words, we invite you to  check out  one of our previous blog posts ” Twitters Top 9 Most Retweetable Words and Phrases”

7. Ask For A Retweet!
Don’t be shy you’re running a business. Ask for a Retweet, that’s right all you gotta do is ask. Simply add  ”Please Retweet” at the end of your message. Some people prefer to use a shortened version Plz RT since it uses less characters.

We hope you find these rules useful. If you liked this post feel free to share it with your friends or leave a comment.

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Twitter Marketing Exposed is specifically designed for twitter newbies and intermediate twitter users.  It’s pages are jam packed with vital information that you can apply to your twitter account. Stay tuned while we give you a  sneak peak at whats  included;  

• Direct Messages, Retweets, Hastags, Twitter search, URL shorteners explained and more
• Twitter Tips For Beginners
• How To Start tweeting And What To Tweet About
• Most Popular Retweetable Words and Phrases
• Twitter Following and Follower Barriers
• How To Choose Who To Follow
• Gaining Followers
• Reasons Why People Unfollow You
• Twitter Lists
• Advanced Tweeting Tips

BUT WAIT!!! There is more…Twitter Marketing Exposed is FREE!  Interested? You can grab your copy of  “Twitter Marketing Exposed“  by simply clicking here.

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1. Know Your Audience
A lot of people are tempted to complete the Bio without thinking about why they joined twitter in the first place. Before you write your Twitter bio we suggest that you think about the Twitterites you want to connect with. As a guide ask yourself these questions.

Do you want people to find you by your career, company, industry, location?
Why are you using Twitter?
Who are the people you want to connect with?  

2. Include Keywords – Not Junk
We suggest that you don’t simply enter a bunch of keywords. A lot of people do this because they think the more keywords the more ways people have of finding them when using search functions.  This can be a costly mistake… If your bio looks like a jumbled collection of keywords then it will be totally uninteresting to people and they won’t want to follow you. Your bio might look something like this.

I am a keen gardener and hiker who also has a passion for the outdoors, internet marketing and affiliate marketing who loves social media

3.  Smile!  - Upload A Photo
If you want new followers putting a photo of yourself here is really important. People like to see who they are following and they will follow someone with a picture rather than someone who has the default avatar provided by twitter.

4.  So What  DO  you do?
Make sure your bio includes what you do. People use Twitter for lots of different reasons, however the networking and business twitterites  follow people based on what they do and their topics of interest. This aspect of your bio is even more important since the launch of Twitter lists, since most people when building lists use the information in peoples bios to build a specific Twitter List.  

 5. Location, Location, Location…
The location info assists people with searching and finding others in their same area. You can even make a twitter list based upon location. There have been some people who have met on twitter only to find out that they lived just around the corner.  FYI… If you are chasing rankings on Twitter your location is important as users are ranked by their locations.

6. Link Love
Include your website url, blog url or a specific landing site. Some people make the mistake of including a shortened url in this field. You know what we mean, tinyurl, bit.ly, ow.ly, etc. DON’T do this!  Twitter doesn’t shorten the links in this field, so don’t use a shortened URL link. Worst case scenario people will think its spam and no one wants to follow a spammer.

7. Its Not Carved In Stone
Bios were meant to be dynamic , changed  and tweaked as needed. There is no such thing as a perfect bio. So don’t hesitate to tweak it and then tweak it some more if you have to.

Its important to remember that the Twitter bio may be small, but it’s powerful. An awesome bio has the power to attract Twitter followers like a magnet. We hope this post was useful. If you like it please share it with your friends or leave us a comment.

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In today’s modern society if you can’t catch a persons interest instantly with a great witty headline you run the risk of  loosing a sale or not gaining a friend or twitter follower.  Copywriters know how words can impact a message and grab a persons attention. To rise above the noise in this busy world you can’t afford to ignore the importance of using a little copy writing in your headlines. Its true that copy writing is a skill and takes time to learn… BUT that being said here are 3 Irresistable Catchy Headline Tips For Social Media properties.

1) Action, Excitement, Fun
Lights, camera,  action… You have to use active verbs in your headlines. Too many people use passive uninteresting verbs in their post titles and miss out on grabbing anyones attention.  People are attracted to exciting, fun titles. Active headlines inspire peoples emotive responses, while boring, passive ones invite the reader to visit someone else’s feed! Most dull and boring headlines can be transformed easily into action packed riveting headlines just by altering a couple of words. So the next time you are writing a headline make it exciting.

2) Keep It Real
Your headline should be a genuine preview of the actual content in the blog post, twitter post or facebook post. You have got to keep it real. Resist the urge to trick the reader into thinking that the content of the post is something it isn’t by using misleading or false headlines. Write authentic headlines that do relate to your copy. The first paragraph of your content should contain interesting sentances with an edge that compliment your catchy headline.  Remember you want your readers to come back and the best way to guarantee their return is to make their first experience enjoyable.  

3) The Three S’s – Short,  Sharp and Simple
Have you heard the expression less is more? Well when it comes to writing catchy headlines you don’t want to dull or tarnish your action packed interesting headline by using  too many words. Remember the  three  S’s – keep it Short,  Sharp and Simple. Look at your headline, take note of the number of words and evaluate what words if any can be replaced with a new singular word. Always take the time to thoroughly review your headlines.

We hope you have found this post useful. If you liked this post share it with your friends or leave a comment

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Have you heard of twitter? No its not a noisy bird. Twitter is a Social Media Platform that is growing so fast that it has growing pains. If you are a newbie then you are going to need to learn the twitter basics. Here are 12 terrific twitter tips that will get you started.

1. A “tweet” is the name given to the 140 character message you create in response to the question twitter asks “What are you doing?”

2 Reply @ Symbol
Twitter has a every unique replying feature. Whenever a person’s name is preceded by a @ symbol, that means that the sentence (tweet) that follows is directed at them. So if you are using Twitter and you want to reply to someone, simply type @ and then their name, then type your message. If you don’t want to type the @ all the time you can simply click on the reply button which is to the right hand side of every tweet.

3. Direct messages – DM
You are sure to see the letters DM mentioned in tweets. This stands for Direct Message. Sending a DM is similar to sending an email to a person. A DM goes to your direct message inbox and only you can see your DMs. This is different to replies and regular tweets, they can be seen by your followers, but DMs are completely private. You use DM’s when you want to write something privately to someone, but more importantly, if you are writing something that your followers will not find interesting. We recommend using DMs if you are replying more than twice to someone.

4. Retweet (RT)
Twitter users retweet when they believe that a tweet that interests them will also interest their followers. The Retweet basically quotes a person’s tweet and gives them the credit for the tweet. Your Retweet should look like this RT @juliegaroni (tweet is here). There is a space betweeen the RT and @ symbol. People can see the Retweet and then choose to follow that person. Its like forwarding an email. By retweeting the tweet you increase that person’s exposure to the twitter community. For instance the person who made the original tweet may have only had 20 followers and therefore only 20 people would have seen the tweet. But if the person that is retweeting has 4000 followers then the original person has just reached 4000 additional people. Importantly retweeting promotes one of the ideals of the Twitter community…share someone else’s ideas, and they will share yours.

5. URL Shorteners
The 140 character limit of twitter can take a while to get used to… but it is the 140 characters that give twitter its potent power. You need to think carefully about what you are going to say and to say it in the shortest number of character’s. The twitter community is dynamic…people like to share articles and posts, and not just hear about your thoughts. Including links to news articles, websites, blogs and other external sources puts pressure on this 140 character limit. How do you include a messsage and a long url in 140 characters? The answer is to use url shorteners. There are endless sites that shorten urls, just do a google search and you will one that caters to your needs. We at Social Traffic Espionage recommend and use TinyURL.com.

6. Tweet Regularly
Make sure you tweet (post) regularly. This shows that you have an active presence, and you want to belong/participate in the twitter community.   People are more likely to connect with you if they believe that you are an active twitter user. 

7. Participate In The Twitter Community and Respond To People
Make sure to respond to people that ‘@’ or direct message you. This is just a matter of showing respect, if people are taking the time to message you, then you should respond.

8. Wefollow
Finding people to follow is easy when you use WeFollow. In our opinion, it is the best and most effective way of finding people to follow. How does it work? Basically Wefollow is a twitter directory that uses the tags people have given themselves. It is organized in a very user-friendly way to enable any twitter user to build a quality twitter network in a very short period of time.

9. Twitpic
A picture is worth a thousand words…everybody loves pictures. Twitpic is a twitter tool that allows you to share pictures with your followers. We recommend that you uncheck the box that tweets the picture automatically,since this can be annoying and you might not want it tweeted automatically. Twitpic is simple to use…upload a picture to Twitpic, copy the URL, write something about the picture in twitter, then paste the URL for your followers to see and hit the update button.

10. Hashtag (#)
Hashtags were designed to enhance the Twitter experience. They enable easy categorization of tweets for effective future searching. For instance if you are tweeting about Oprah, you simply insert a # before the word Oprah. Anyone who then searches hashtags.org or Twitter search, for #Oprah, will be shown your tweet as well as all tweets on the subject. Hashtags actually add a lot of fun to Twitter. One of the most popular hashtags you will come across in twitter is #Followfriday. This is one hashtag that you should use if you want to build strong relationships in the twitterverse. To particiapate in Followfriday you enter #Followfriday and then the @ symbol with the username of the person you want to recommend. So your tweet should look something like this…#Followfriday @juliegaroni @pauldaw.

11.Tweetdeck
Tweetdeck is the most popular, and useful 3rd party Twitter application out there. If you can only install one Twitter application, Tweetdeck should be it. Tweetdeck automatically integrates a number of twitter features. Using Tweetdeck you can reply, DM, retweet, shorten a URL, and share a Twitpic without ever leaving Tweetdeck. The newest version also includes a cool feature that when replying to a tweet with a hashtag, the hashtag is automatically generated in your reply.

12. What is twitter search?
twitter search is a twitter tool that lets you see  who is talking about you and what they are saying.  You can only see your replies in twitter if someone starts off a tweet with ‘@(your twitter name)’ but sometimes people use ‘@’ in the middle of their tweet. For instance they might say  “thanks to @juliegaroni” instead of  @juliegaroni thanks”. The great thing about  twitter search, is that when you enter “@(your twitter name)”  into twitter search it helps you find tweets that contain your “@name”  anywhere in a tweet,  just not at the beginning.

We hope these tips have been useful. We encourage you to leave a comment about this post or ask us any twitter questions you might have.

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OK  we all know that;  I mean how could we not! You would have to be living on a deserted island under a rock with no access to the Internet, newspapers or radio to not know something about twitter.  Everybody knows that Barack Obama used it during his election campaign

As twitter continues to expand at a phenomenal rate, the million dollar question that is on the lips of business owners is “Can Twitter be used to build businesses”  The answer is  YES!  Switched on businesses  are already using twitter as a terrific business building tool.  These  businesses know that twitter is a FREE,   no-cost way of marketing,  but best of all its is viral. 

So how do these businesses  use twitter?  Its all in the posting (tweets).  Twitter provides a public forum, and each post (tweet) a business makes becomes a form of promotion as other users, follow the businesses  posts(tweets).  Over a period of  time these tweets build a reputation for the business as  people can visit and look at your Web site and the quality of your content. The business becomes part of the community.  But wait theres more,   business owners  can also use Twitter for market research and to keep an eye on customer service issues.

Twitter co-founder Biz Stone says businesses “that are not quite big enough to make an impact on the Web, or to spend resources there,” have been some of the earliest users of twitter.  Some San Francisco-based coffee shops and bakeries have sent tweets to tell their customers about specials or products they may be out of that day.  “Businesses use this as a hybrid between marketing and customer service,” says Stone. “They use the Twitter Search to track mentions of their products and services and as a way to begin a conversation.”

To summarize, twitter can be used by businesses to;
1.  build a reputation and brand
2.  market products
3.  achieve  viral marketing 
4.  conduct market research
5.  monitor customer service
6.  develop relationships with other  twitterites
7.  participate in the twitter community

Twitter seems Terrific for  building businesses doesn’t it?  But hang on a minute, before you rush off and start using it today, its worth noting that like any online forum, Twitter may not be for everyone. It can be a time waster and for some people addictive. Having said that if you own a business its definitely worth a look and even a try before you decide whether twitter is terrific for building your business.

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